COMMUNICATION

Mission Statement

The Mission of the Department of Communication is to discover, integrate, and impart applied and theoretical knowledge about human and mediated communication processes and effects as they relate to individuals, groups, and society. The undergraduate Bachelor of Science in Communication major is primarily concerned with professional applications of communication in traditional and emerging media, strategic communication (advertising and public relations), and organizations. We are committed to high quality teaching that prepares students for lifelong learning and professional careers in communication; scholarship that advances knowledge of communication and enhances the reputation of the university; and service to the university, professional communities, and northeast Florida.

Student Learning Outcomes

UNF Communication graduates will be able to:
  Communication Skills
  • Demonstrate the ability to effectively develop informative and persuasive messages in written, oral, and mediated modes of communication appropriate to the study of communication and to professional communication practice.
  • Understand and apply the concepts of freedom of the press and speech.
      Content Discipline Knowledge/Skills
  • Demonstrate knowledge of the historical and current professional communication industry and the elements of human communication, including: utilizing appropriate technologies; using basic quantitative and qualitative research methods to inform the creation of informational and persuasive communication messages; applying communication theories in academic and professionally oriented work.
  • Demonstrate knowledge of the technological, social, economic, and political influences on informative and persuasive communication messages.
      Critical Thinking Skills
  • Employ the discipline’s theories, approaches, methods, laws, and ethical frameworks to examine and understand past, present, and possible future communication messages.
  • Demonstrate the ability to engage in reasoned evaluation of information to assess its relevance, accuracy, purpose, meaning, clarity, and style.

    Assessment Approaches

    The Communication Program will utilize direct and indirect measures to assess student mastery of the defined learning outcomes. The principle approach will be a reflective essay, in which students consider their own success in achieving the content outcomes, with the essays themselves serving as samples of students’ abilities to write and think critically.

    Career Opportunities


    For More Information

    David Goff, Department Chair 1 UNF Drive Jacksonville, FL 32224-7699 Tel: 904.620.3806 Fax: 904.620.2652 david.goff@unf.edu http://www.unf.edu/coas/communication/